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Our innovative and results-driven web marketing strategies have delivered enormous value to clients by
helping them reach active buyers online, thereby generating profitable revenues for their companies and
building brand equity. Since the needs of clients differ, we have a very flexible and customer-centric
approach to developing a web marketing strategy that maximizes their return on investment.
Our web marketing services include:
Search Engine Optimization
Gateway Pages
Link Exchange Programs
Affiliate Marketing
Email Marketing
Search Engine Optimization
Our objective is to increase qualified traffic to your site. We can guarantee that we can position your
company prominently among the leading search engines.
The first step is to understand your online marketing objectives, record current traffic levels, and
analyze your search engine position in relation to your nearest competition. Depending on your budget
and after understanding your goals, we advice you on the different strategies you can adopt to improve
your online market share. We then deploy optimized solutions for each search engine to get a prominent
ranking.
A part of our strategy involves identifying and developing a comprehensive plan for submitting the site
to specialized and industry-specific paid inclusion sites. We also develop and manage pay-per-click
programs on Yahoo, MSN, Google, Altavista and Lycos.
Here’s a brief overview of our methodology for search engine optimization:
Optimize internal elements present in the web site like HTML titles, Meta Tags, ALT tags, Headings, Links etc.
Optimize external elements which include Link popularity, click popularity, themes etc
Optimize content to use specific keywords
Submit the site to search engines and directories. We hand-submit the site to leading search engines such as Yahoo, Google, MSN, AltaVista etc.
Re-optimize and resubmit the site if we don't get the desired results.
Maintenance: After we achieve the desired rankings, we work on maintaining our client’s position with the search engines.
Gateway Pages
Gateway Pages are one of the most important ways of generating qualified traffic. Gateway Pages or
Doorway pages are optimized pages that are created for each search engine that target one or more
keywords. The purpose of gateway pages is to improve ranking of the site in response to keyword searches.
Infoscaler Technologies has had tremendous success in developing these optimized gateway pages for search engine placement.
We will work with you to identify keywords or search terms that posses the highest potential of sending
qualified visitors to the site. On the basis of the keywords, we develop special gateway pages using proprietary
techniques to get higher search engine placement in response to the keywords.
Each gateway page has our unique combination of design, content and programming in order to rank in the top 10
or 20 of search results on the most popular search engines including google, msn, aol, altavista, lycos, hotbot,
iwon and excite.
Link Exchange Programs
The secret to maximizing your search engine optimization is to build relevant and qualified link exchange
program. Links from outside web sites to your domain will give you a significant search position boost with
Google, Altavista, Excite, Inktomi, Overture, and Northern Light. Infoscaler Technologies has developed excellent Link
Exchange programs for clients, that not only result in higher search engine placement but drive qualified
traffic. While meaningful Link Exchange programs can give a big boost to traffic, Link Farms are considered
spam by search engines. We can help you develop a solid link exchange program, designed to strengthen your
online marketing by building affiliates across non-competing vertical markets.
Affiliate Marketing
Affiliate Marketing is a very important online marketing tool that can generate profitable
revenue for an ecommerce company. We have worked with E-commerce retailers to identify a suitable Affliate
Marketing program that meets their goals. We have helped clients set-up their Merchant Account with Commission
Junction, Linkshare and Befree.
Email Marketing
We have developed compelling email campaigns for clients with professionally designed HTML emails. Our
email campaigns are striking and clearly define your Value-Proposition. All of them are designed to
initiate a direct response from the recipient. Each email is personalized to the person and/or company
receiving the email. All emails have an unsubscribe feature, which removes the recipients information
from the email list. We periodically repeat campaigns by changing the look & feel of the emails, the
content and the value proposition in order to determine what works best.
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